Privacy Policy

1. Data Controller

Last updated: 14/09/2025

Simulated Solutions Ltd. (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and services.

We are the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We may collect and process the following personal data:

• Information you provide: name, job title, company name, email address, phone number, and any details you share when contacting us.
• Marketing and advertising data: engagement with our LinkedIn Ads campaigns, collected through the LinkedIn Insight Tag.
• Technical information: IP address, browser type, operating system, and browsing activity on our website (collected via cookies and analytics tools). Cookies may also collect information about your use of this website or other sites accessible to/from our website.

3. How We Use Your Information

We process your personal data for the following purposes:

• To respond to your enquiries and provide our consultancy services (lawful basis: contract and legitimate interest).
• To improve our website, services, and communications (legitimate interest).
• To conduct marketing activities, including targeted advertising via LinkedIn (consent, where required, or legitimate interest).
• To comply with legal and regulatory obligations (legal obligation).
• To respond to website visitors that submit a “Contact Us” form.

4. LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag, a piece of lightweight JavaScript code that enables us to track conversions, retarget website visitors, and gain insights into how LinkedIn users interact with our site.

The Insight Tag allows LinkedIn to collect data such as:

• URL, referrer, IP address, device and browser characteristics, and timestamp.

This data is encrypted, pseudonymised, and deleted within 90 days. We do not receive personally identifiable information from LinkedIn, only aggregated reports about website traffic and ad performance.

For more information, please see: https://www.linkedin.com/legal/privacy-policy

You can opt out of LinkedIn’s cookies and data collection at any time via your LinkedIn settings.

5. Cookies and Tracking

Cookies are small text files placed on your computer by websites that you visit. They are used to identify your computer to a website’s server and help personalise the site for your use, as well as customise your advertising experience. Some cookies (“session cookies”) only exist for the duration of your visit to the website while other cookies (“persistent cookies”) remain on your computer for a specified period of time following your visit to the website. Persistent cookies allow the website to remember your session and help customise the website for your use.

We use cookies and similar technologies to enhance your browsing experience, analyse site traffic, and measure advertising effectiveness.

It is possible to disable cookies from your browser settings. You can learn more about cookies at www.allaboutcookies.org

As part of our advertising efforts to bring relevant users to our website, we use cookies and other “pixels” (pieces of code placed on our website) to attribute website visits to advertising campaigns and track user behaviour following clicks on our ads. This data is anonymous and aggregated so that no personally identifiable information can be used in our campaigns.

Our website may contain links to other websites which are outside of our control and are not covered by this Privacy Policy. We do not accept any responsibility or liability for the privacy practices of third-party websites.

6. Sharing of Information

We do not sell your personal data. We may share data with:

• Service providers who support our website and marketing activities (e.g., analytics and hosting providers).
• Advertising platforms (e.g., LinkedIn, for ad measurement and targeting).
• Regulators or authorities if required by law.

Where service providers transfer data outside the UK/EEA, we ensure appropriate safeguards (such as UK adequacy regulations or Standard Contractual Clauses).

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy or to meet legal requirements.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Access – request a copy of the personal data we hold about you.
• Rectification – request correction of inaccurate or incomplete data.
• Erasure – request deletion of your personal data.
• Restriction – request we limit processing of your data.
• Data portability – request transfer of your data to another party.
• Object – object to processing based on legitimate interests, including direct marketing.
• Withdraw consent – withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us via the contact information provided in the “Contact Us” section in this Privacy Policy.

If you are dissatisfied, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk/.

9. Security

We use appropriate technical and organisational measures to protect your personal data from unauthorised access, use, or disclosure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “last updated” date.

11. Contact Us

For questions or requests regarding this Privacy Policy or your data, please contact: chris.brooks@simulatedsolutions.co.uk